How to present an online magazine on a platform such as Instagram? Since the target group is very specific – Gen Z with small attention span – we had to create a specific set of posts, both visually and contextually appealing.
FOR
Teen Star
HOW
Instagram, Photoshop, Premiere Pro
When
2015 – present
Teen Star was created as a passion project: I’ve defined the brand’s tone of voice and messaging.
The target audience was clear from the start: millennial meets Gen-Z.