The first time I met with the Internet was during my teen years, when I had only dial-up Internet access. Yes, that was a long time ago. While playing with HTML and CSS, I was studying journalism and polishing my writing skills – I’ve had more than 300 articles published in print, with over 100 cover stories and numerous stories on the web. In 2015, I’ve founded online magazine Teen Star, the #1 visited website among millennials and on the list of the top 100 websites in Eastern Europe.

Since starting my career in digital, I got good at developing digital marketing strategy through identifying customers and their current and future needs, trends, and insights, measuring, assessing, and optimizing the performance of all digital marketing campaigns. I have spent 5 years at HBO Europe, ensuring a steady conversion rate and continuous growth of subscribers for their streaming service, HBO GO, which I’ve helped launch.

I've spent a good part of 2022 as part of the social media team at Sketch, setting up Reel Content Calendar and establishing new ways of attracting customers.