Mommy dearest e-commerce launch

Digital strategy and project leading for a unique e-commerce shop dedicated to new moms and their precious newborns, as well as fashion-forward kids.



Shopify, Adobe CC



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impressions in one month

My digital strategy for was crafted with a deep understanding of our target audience. There was the need to provide new moms with convenient access to high-quality socks that blend style and comfort for both themselves and their little ones, but are sustainable as well.

This involved comprehensive market research, competitor analysis, and customer persona development.

Design and Development: The heart of lies in its appealing design. I’ve led the team of talented designers and photographers who worked tirelessly to create visually stunning designs for socks.

I’ve created a Shopify website, focused on a clean and intuitive layout, soothing color palettes, and captivating product imagery that resonated with our audience – future and new moms..

Launch & Results

The launch of was a momentous event. We orchestrated a well-planned launch strategy that included a pre-launch buzz campaign, homemade market launch event and online campaign.

The launch of was an overwhelming success. Within the first week, we saw a significant influx of traffic, and the conversion rate surpassed our expectations. Customer feedback has been incredibly positive, with new moms and kids enjoying the comfort and style of the socks.