I’m Petar, social media strategist, former journalist, and full-time digital obsessive.

I started my career writing for magazines, so yeah, storytelling is my jam. Since then, I’ve led social and content strategies for HBO, Tuborg, Nestle, Sketch and multiple startups, launching everything from TikToks that hit a million views to influencer campaigns that actually moved the needle.

I work (a)sync, think in memes, and write better captions than ChatGPT (no em dash!). I’ve managed global teams, scaled B2C and B2B channels, and yes… I’ve absolutely made clients say “can we go viral with this?”

Outside of work? I travel a lot, still obsess over (good) music, and once ran a social campaign from a train in Spain.

So, Circle… if you want content that hooks, entertains, and converts… let’s make the Internet more fun (and strategic) together.