Viral Instagram Filter: Message of the Day
I used the popularity of Instagram Effects to raise the awareness of the @teenstar_mag profile. The effect, released in January 2020, was simple, yet effective. Titled “Message of the Day”, it assigns the user an inspirational and fun message, once it is started.
FOR
Teen Star
HOW
Instagram, Spark AR
When
2020 – present
0
impressions so far... and counting
Yes, you’ve read it well. So far, filter has had over 10 million impressions – and the numbers are organically growing every month, with no additional promotion.
In the first 7 days, it was opened 1,5 million times and used by more than 800,000 users.
Results
FOLLOWERS BASE ROSE BY
0
%
IN A MONTH
OVER
0
K
SHARES SO FAR
ORGANIC REACH
0
K
PEOPLE MONTHLY