Digital strategy and project leading for a unique e-commerce shop dedicated to new moms and their precious newborns, as well as fashion-forward kids.
Rollink
Shopify, Adobe CC
2024
My digital strategy for Rollink centered around utilizing user-generated content to effectively communicate the brand’s core values of durability, convenience, and stylish travel. With the rising popularity of travel post-pandemic, our goal was to create an authentic connection with potential customers, showcasing real users experiencing the benefits of Rollink luggage in their journeys.
Through comprehensive market research, competitor analysis, and the development of customer personas, we gained critical insights into our target audience: avid travelers who prioritize functionality without sacrificing style. This foundation allowed us to craft a UGC strategy that resonated deeply with their needs and desires for quality travel gear.
The creators were tasked with telling Rollink’s story through their unique travel experiences. They highlighted the durability of our products by showcasing them in various travel scenarios— from bustling city getaways to serene nature escapes.
They produced an impressive array of videos and images, capturing everything from the ease of packing to the joy of exploring new destinations with Rollink luggage in tow. This authentic content provided potential customers a compelling glimpse into the functionality and style of our offerings.
The results of our UGC campaign were evident, with over 100,000 impressions garnered on our social media platforms within just 3 weeks. This engagement not only enhanced brand visibility but also solidified our reputation as a go-to travel solution for modern explorers.