Industry
Travel / Consumer Goods
Clients
Rollink (via agency)
My Role
Social Media Strategist
UGC Campaign Lead
Deliverables
UGC Strategy
Content Briefs
Influencer Coordination
Creative Direction
With Rollink, we didn’t just sell luggage—we redefined the travel flex and got 100 000 views doing it.
The task was clear: bring visibility to a premium travel gear brand in a space where Gen Z and Millennials scroll fast and only stop for something that feels real. Our goal? Make Rollink the go-to name for smart, stylish, and seriously compact luggage.
We didn’t cast actors. We found real creators with real travel stories. Our UGC plan was built on three ideas:
From city escapes to weekend getaways, creators showed Rollink in action—packing hacks, TSA struggles, stylish airport fits. No polished brand talk. Just useful, human content that made people say, “Wait… what bag is that?”
We briefed a group of diverse content creators to shoot native-style content for TikTok and Instagram Reels. The brief was simple: make packing look cool, smart, and fun.
They delivered:
Rollink in tight closets, overhead bins, and chaotic road trips
Voiceovers and captions that felt like talking to a friend
A tone of voice that said, “I know travel is stressful—here’s something that helps”
No hard sell. Just “this luggage made my life easier” content.
The travel scroll became a Rollink scroll.
100,000+ views in just 3 weeks
Engagement rate well above industry benchmark on UGC posts
Audience sentiment shifted from “Who?” to “I NEED this”
Brand association with smart travel now locked in
Rollink became not just a luggage brand—but a TikTok travel essential.
Petar made this in 2025 with ❤️