The Intro

Hello Sketch, nice to see you. πŸ‘‹ Hire me. Again!

Artboard / Photo

I'm Petar, and yes, I used to work for Sketch. Let's do it again.

About this guy

The name is Petar. Digital dynamo orchestrating marketing symphonies.

Crafting strategies, leading teams, and transforming startups into buzzing realms. Your go-to for all things digital since 2011 .

So, what did I do? ✨

From orchestrating digital transformations for European magazines to unleashing streaming services in global powerhouses – I’ve done it all (well, almost). πŸš€

Social Media Manager Implemented and executed Sketch’s first Reel strategy on Instagram. Planning, implementing and monitoring social media strategy. Creating content plans, writing posts copy, finding ways to reach new leads via social media by utilizing new formats.

Digital Marketing Manager Launched HBO GO streaming service in 6 European markets. Focused on ensuring steady conversion rate and continuous growth of subscribers by creating effective and captivating digital campaigns, analyzing their results, assessing against goals, and streamlining their efficiencies, while building and maintaining a strong digital media presence through content.

Creative and Creator MindΒ  Founded and instituted the magazine brand through defining its look and feel, curating original content, approving the layout, design, style, and tone, reaching over 1M people per month via social media.

Head of Digital Orchestrated and executed a high-impact, data-driven multi-channel marketing strategy, driving substantial ROI, pioneered best practices across data funnels, lead lifecycles, and campaign journeys, optimizing conversion rates n a daily basis and determining optimal bids, target groups, and ideal advertising moments through data analysis and A/B tests

Take a peek

A small part of all the things I did. Brainstormings, designing, analytics, writings, strategies, you name it. Or, better yet, see it.

What's my story? πŸ€”

Embarked on a cyber journey back in my teen years, battling dial-up internet. Yep, ancient history! Amid HTML and CSS adventures, I mastered journalism, crafting over 300 articles, 100 cover stories, and a galaxy of web tales. In 2015, I birthed Teen Star, reigning as the millennials' #1 digital hotspot and an Eastern European top 100 legend.

Fast-forward to my digital career inception, I've honed the art of crafting marketing symphonies. Unveiling HBO GO to European markets, I fine-tuned strategies for steady conversions and subscriber surges for HBO Europe. Sketch welcomed me in 2022, where I pioneered the Reel Content Calendar, unleashing innovative customer charms.

Now, as the Head of Digital at Plato, I steer the digital ship, crafting a strategy for a finance startup – a symphony of user growth and brand brilliance. πŸš€

Artboard / Final

Marketing is my playground, but writing holds the key to my heart. A die-hard fan of pop culture in its myriad forms, fueled by coffee, enchanted by diverse cuisines, and my fluffy companion Severus ⚑. And in the ever-turning pages of life, the battle for equality and social justice is my unwavering anthem. πŸ³οΈβ€πŸŒˆπŸ’ͺ

Let's create a digital masterpiece. Again! ✨

Didn’t get enough? Click above.

Inspired by Sketch website. Made with Sketch, WordPress and Elementor